As Mayor I am called to lead the community and to be a public servant, to make policies based on a positive vision for our future. I must look for practical solutions to the challenges that face us. The End of the Road explores opportunities for both vision and practical solutions.
The title of this book, The End of the Road, is a metaphor for where we are as a society, as a community. We have come to a place where global warming and finite resources make it imperative that we think anew. Necessity is the mother of invention and profound change is necessary now. Governments and public agencies have a key role in crafting strategies to bring about change. We can no longer count on cheap distribution of fuels nor accept the damage caused by their usage.
The End of the Road challenges the existing system of unsustainable growth. It suggests that we can use less money and fewer resources and still maintain a healthy, happy lifestyle. It suggests that we do not need to do without the things we require, want and love, we simply need to eliminate waste. The savings will pay for the transition.
The authors, Joseph McKinney and Amy Isler Gibson, point with optimism to entrepreneurs who are creating a sustainable model instead of continuing to accrue wealth at the expense of others. They label this concept a step back, but not backwards, claiming we have missed a transformation link in our great race forward.
The authors of The End of the Road show how one of the most complex problems we face may have a simple answer: lightweight rechargeable transporters that can take you from home in 15 minutes or less – to your workplace, school, shop or mass transit connector.
These authors challenge our community and region to prioritize and coordinate such an effort. This is a timely dream. I hope you will read this book and join Joseph, Amy and myself in planning for a future that is truly sustainable.
Kitty Piercy, Mayor,
Eugene, OR May 2009